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Market research news and opinion from North America.
News
Directions appoints president and CEO
Beth Finn has been named as the new chief executive officer and president at insights company Directions Inc, replacing Jim Lane, who will retire at the end of the year.
Feature
Thinking for yourself: How insight fuels The Economist
Research is the backbone of The Economist’s subscription strategy. From launching a paywalled podcast to integrating user experience research, Seema Hope tells Katie McQuater how insight is fuelling the free-thinking media brand
Katie McQuater
News
Daivid hires data science head
UK & US – Global effectiveness platform Daivid has appointed Eli Drake as head of data science
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Research / Account Director – Communication, Brand & Reputation Insights
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Survey Programmer (Forsta/Decipher) – Leading Specialist Market Research Agency
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Resources Group
Sales Director (IC role) – Full Service Market Research Agency (FMCG)
£Negotiable base/Commission
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Research / Account Director – Communication, Brand & Reputation Insights
£50,000–£65,000 + good benefits
Resources Group
Survey Programmer (Forsta/Decipher) – Leading Specialist Market Research Agency
£30–40,000 plus Bonus
Resources Group
Sales Director (IC role) – Full Service Market Research Agency (FMCG)
£Negotiable base/Commission
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON